Today, as in every field, the pace of change in trade is quite high. This pace brings with it great risks that need to be managed well. For many businesses, strategies that worked in the past are no longer useful today. In general, trade is undergoing fundamental structural changes, creating a dynamic unlike any other area of the economy. Over the last decade, macroeconomic trade dynamics have undergone the following fundamental changes.
- Change in the economy: Importance and establishment of new business alliances, mergers, rationalization, business benchmarking and consulting
- Change in the field of technology: Technical changes, electronic commerce, modernization, effects of computers and artificial intelligence
- Organizational change: Internal dynamics of companies, renewed inter- and intra-organizational organizational structures
- Change in the information domain: Electronic information production and management, big data, intra- and inter-company use of digital media
- Changes in the social life: Social integration, hybrid work, flexible forms of management and cooperative management.